When it comes to influencer marketing some brands — particularly those targeting Gen Z —…
Tracie NallMay 20, 2021
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from…
Tracie NallMay 19, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is…
Tracie NallMay 11, 2021
When it comes to influencer strategies, most brands have set their sights on millennial and…
Tracie NallMay 6, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach…
Tracie NallApril 20, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The…
Tracie NallApril 15, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly…
Tracie NallApril 1, 2021
“Great, a whole social media platform built around the hell of talking on the phone.”…
Tracie NallMarch 15, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry…
Tracie NallMarch 8, 2021
