Consumers tend to trust other buyers more than branded or sponsored content. Not only is…
Tracie NallMay 11, 2021
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach…
Tracie NallApril 20, 2021
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The…
Tracie NallApril 15, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly…
Tracie NallApril 1, 2021
“Great, a whole social media platform built around the hell of talking on the phone.”…
Tracie NallMarch 15, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry…
Tracie NallMarch 8, 2021
Many brands have separate departments for content marketing and media planning, both of which help…
Tracie NallFebruary 24, 2021
When you think of Generation Z, what comes to mind? If you find yourself picturing…
Tracie NallFebruary 12, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
Tracie NallFebruary 8, 2021
