As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from the platform for at least the month of July, some are also pressing pause on influencer campaigns.
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of partners badged by CreatorIQ as expert managed services providers for brands utilizing CreatorIQ’s software for end to end influencer program management.
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.” From sports and music to televised events of all kinds, COVID-19 brought most media production to a screeching halt.
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles cereal decided to engage with kids via instructional videos on social media.
Many brands are issuing statements condemning racism.
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie Yeboah wrote last year, “by exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people.”
Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they’ve witnessed themselves.
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces: influencers. While traditionally seen representing professional actors, writers, musicians, and athletes, talent agents have begun to pivot to woo today’s digital content creators.
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.
We’ve all seen the myriad of articles around the “death of influencer marketing” these last few weeks, from VICE to the BBC, the topic of influencer marketing is trending upwards when we look at the below Google chart, with interest levels nearing its all-time high.