News

Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie Yeboah wrote last year, “by exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people.”

12 Marketing-Based Techniques For Attracting New Talent

But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they’ve witnessed themselves.

Why influencer agencies must be more than talent agents

“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces: influencers. While traditionally seen representing professional actors, writers, musicians, and athletes, talent agents have begun to pivot to woo today’s digital content creators.

How Will Experiential Marketing Evolve? 13 Experts Share Their Views

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.

Is this the end of influencer marketing?

We’ve all seen the myriad of articles around the “death of influencer marketing” these last few weeks, from VICE to the BBC, the topic of influencer marketing is trending upwards when we look at the below Google chart, with interest levels nearing its all-time high.

If Your Business Just Went Remote, Here’s What You Need to Do

Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to figuring out what kind of brand messaging strikes the right tone during a pandemic. Many businesses are also faced with the brand-new challenge of adjusting to remote work. As we all do our best to stay home and #FlattenTheCurve, how can businesses best help their employees stay connected and productive?

COVID-19 and Influencer Marketing

It goes without saying that we’re all worried right now. We have concerns about our health, our loved ones, our communities, and our livelihoods. But what happens after the dust settles from this initial COVID-19 hit? How will bloggers, vloggers, livestreamers, podcasters and social media influencers fare?

The Right Way to Do Influencer Marketing During Covid-19

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis.

Leveraging AI To Improve Workflow: 12 Tips For Agencies

Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this can be a godsend, as it removes a lot of the drudgery involved in the industry. Instead of spending hours working on administrative reports, creatives within an enterprise can dedicate that time to exploring their ideas.

Seven Tips for the Newly Virtual Agency

Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all get together to brainstorm. The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day.