Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies. A recent survey shows that more than half (63%) of businesses that budget for influencer marketing intend to increase their spend for the next year.
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway’s network prioritizes quality content for their projects and clients while adapting to the times and changes of technology, including TikTok!
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and why dads are more viable as influencers than ever.
This year, marketers are turning more and more to influencers to spread holiday cheer.
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills and out-of-the-box thinking. While your agency might offer services in multiple practice areas, clients’ specific needs may fall somewhere in between them.
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media over the last decade will realize that this statement is not true. Consumers can be fickle, and all it takes is one instance of poorly crafted messaging to wreak untold havoc on a brand’s reputation.
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even totally upend commonly used tactics this holiday season to reach consumers who are in a very different mindset and facing a whole new set of circumstances.
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows that there are racial and ethnic disparities among the afflicted, with Black and Hispanic/Latino communities being hit disproportionately harder by Covid-19 than white communities.
Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new audiences. And over the last 12 months or so, it has started to use an organic and paid influencer strategy to get the attention of younger audiences.
Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether by today’s consumers, and more than half of social media users say they find content shared by peers and influencers to be more trustworthy and authentic than branded content.