Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use…
Tracie NallAugust 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different…
Tracie NallAugust 17, 2021
Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences…
Tracie NallAugust 12, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a…
Tracie NallAugust 6, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and…
Tracie NallJuly 27, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the…
Tracie NallJuly 20, 2021
Most successful companies today, big or small, know that a strong social media presence is…
Tracie NallJuly 14, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you…
Tracie NallJune 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies…
Tracie NallJune 21, 2021
