When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand and connect with it more than one-off posts.
In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it’s a safe bet that she has something to say about #influencermarketing. And that’s what she did, in Epi 32 of Insider Interviews.
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business.
As our communities reopen, women reflect on what the pandemic has meant to their families, colleagues, customers and communities. Danielle Wiley’s marketing agency didn’t have to learn how to work remotely because it always has.
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it’s been predicted that brands will spend up to $15 billion on influencer marketing by 2022. Influencer marketing keeps on outperforming traditional marketing, primarily because influencers understand their audience’s interests and can bring brand messaging to life in a way that’s relevant, authentic, interesting and (ideally) doesn’t feel like a commercial.
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily’s “Top Women in Communications Awards,” Class of 2021 in the Trailblazer category. She joins an elite list of women who are advancing the communications industry, inspiring their coworkers and peers and mentoring future generations of communications leaders.
When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over Instagram influencers in their campaigns. The chance for seemingly anyone or anything to go viral, as well as the increased usage of the growing social platform, is alluring for marketers — leading some of them to earmark more influencer dollars to TikTok.
The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organization.
Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in 2020. For women of color, these increases were even more stark.
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers more believable, but it also has a better chance of going viral.
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines is taking a different approach this spring: The airline is on the hunt for boomer influencers to create content at its own AK Boomer House later this year in California.
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing.