How to Find Influencers for Your Next Social Campaign Just as copy and creative can make or break an advertising campaign, selecting the right…Tracie NallNovember 10, 2021
Why Marketing’s Age-Old Sexism Problem is Easy to Fix A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.”…Tracie NallNovember 10, 2021
Why Disturbing Disclosure Trends Could Ruin Influencer Marketing There’s a big problem with influencer marketing — and it’s not what you think. There…Tracie NallNovember 1, 2021
Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More The Squid Games and Ted Lasso track suit costumes should be roaming your streets and…Tracie NallOctober 29, 2021
Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules In June the National Collegiate Athletic Association voted to allow college athletes to earn money…Tracie NallOctober 28, 2021
Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues We already know that holiday ads are coming early this year — getting people to…Tracie NallOctober 26, 2021
Sway Group Soars With 3rd Quarter Business Wins Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing…Tracie NallOctober 26, 2021
Sway Group Soars With 3rd Quarter Business Wins Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing…Tracie NallOctober 26, 2021
How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign The rise of influencer marketing over the years has led to social media personalities becoming…Tracie NallOctober 21, 2021
How Influencers Are Helping Cities Attract Remote Workers As working from home has become the norm, plenty of employees are no longer required…Tracie NallOctober 12, 2021