15 Tips For Tackling Some Of The Most Interesting Agency Challenges Ask any agency leader to tell you what you could learn from them about a…Tracie NallNovember 12, 2021
Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you…Tracie NallNovember 12, 2021
Sway Taps Marketing Veteran Camhi For Client Services Role Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new…Tracie NallNovember 12, 2021
How to Find Influencers for Your Next Social Campaign Just as copy and creative can make or break an advertising campaign, selecting the right…Tracie NallNovember 10, 2021
Why Marketing’s Age-Old Sexism Problem is Easy to Fix A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.”…Tracie NallNovember 10, 2021
Why Disturbing Disclosure Trends Could Ruin Influencer Marketing There’s a big problem with influencer marketing — and it’s not what you think. There…Tracie NallNovember 1, 2021
Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More The Squid Games and Ted Lasso track suit costumes should be roaming your streets and…Tracie NallOctober 29, 2021
Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules In June the National Collegiate Athletic Association voted to allow college athletes to earn money…Tracie NallOctober 28, 2021
Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues We already know that holiday ads are coming early this year — getting people to…Tracie NallOctober 26, 2021
Sway Group Soars With 3rd Quarter Business Wins Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing…Tracie NallOctober 26, 2021