News

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over Instagram influencers in their campaigns. The chance for seemingly anyone or anything to go viral, as well as the increased usage of the growing social platform, is alluring for marketers — leading some of them to earmark more influencer dollars to TikTok.

Danielle Wiley, Founder and CEO of Sway Group

Top Women in Communication – Trailblazer Award

The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organization.

AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in 2020. For women of color, these increases were even more stark.

Three Social Commerce Strategies CPG Food Brands Need Now

For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing.

Four Best-Practice Strategies For Influencer Content On Instagram

If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you’ve either considered sponsoring an Instagram influencer or you’re already doing so. With more than 1 billion people using Instagram each month, and 81% of those people using the platform to research products and services, Instagram is definitely a top-performing social platform for targeted influencer marketing.

Why I Was Wrong About Clubhouse … And You Are, Too

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have come to vastly prefer texting over calling, that may have been your initial reaction to hearing about Clubhouse, the buzzy new audio-chat social networking app.

What You Need To Know About Working With Nano Influencers

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top dollar to share brand sponsorships with their millions-strong followers. However, savvy marketers have begun setting their sights on the influencers who aren’t nearly as popular as their big-name peers, which has driven fresh interest in smaller-scale outreach.

11 Effective Ways To Align Content Strategy And Media Planning

Many brands have separate departments for content marketing and media planning, both of which help get their products and services out in front of customers. However, for a business to truly engage its target audience, these factions need to collaborate to ensure they build upon one another’s efforts.

Your Gen Z Marketing Isn’t Working. Here’s Why.

When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids whose interests are limited to learning the latest TikTok dance, it’s well past time to update your vision of what is on track to be the largest and most economically powerful generation in American history.