Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t […]
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U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling
Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps violence, if the Supreme Court
The Ad World Reacts To Roe Vs. Wade News
On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college
14 Key Elements To Inspire Social Media Users To Share Your Content
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their
14 Smart Tips To Help Marketers Navigate Influencer Partnerships
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has
Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social
3 Reasons Why Social Media Influencers Complement Agency Work
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B
Creators Can’t Count on Brands to Stick With Them Through Pregnancy
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working
What’s Behind the Employment Gap?
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand
How to Use Influencer Marketing to Grow Your New Brand
WARC – Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity