3 Reasons Why Social Media Influencers Complement Agency Work
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B […]
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Creators Can’t Count on Brands to Stick With Them Through Pregnancy
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working
What’s Behind the Employment Gap?
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand
How to Use Influencer Marketing to Grow Your New Brand
WARC – Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity
15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social
Here’s How Brands Can Authentically Connect With Gen X
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest
PR Daily Selects Sway Group as One of Their Top Agencies for 2022
PR Daily’s ‘Top Agency Award’ benchmarks agencies across the globe that are conceiving and executing outstanding campaigns and initiatives.
Can TikTok Stars Make it Big in Hollywood? Well, it’s Starting to Happen.
USA Today – TikTok, Instagram and other social media platforms are changing the way Hollywood finds the stars of tomorrow.
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
Digiday – Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with its core demographic, high schoolers.
March Madness and Influencer Marketing – What Brands Should Know
AdAge – This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit off their name, image and likeness via brand endorsement deals.
Advertisers Stand with Ukraine as ‘The World That Brands Now Occupy is a Much More Open and Honest One’
theTradeDesk – It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against its neighboring country just two weeks ago. Some companies are either suspending or ending their operations in Russia, while some brands are changing the name of their products to distance themselves from the country.
Influencer Marketing Authentication: First-Party Data Changes Everything
Forbes – In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data.
Admittedly, data integrity in influencer marketing isn’t quite as exciting as splashy brand/creator partnerships and stories of viral TikToks that empty retailer shelves. But without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns.