How Holiday Planning Looks Different For Marketers And Advertisers In 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays […]
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Cause Marketing With Social Media Influencers: 4 Reasons It Works
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping
What Millennials Get Wrong About Marketing to Zoomers
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
15 Ways for Bootstrapped Startups to Reward Top Performers
Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.
Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus
Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO
How Brands Can Connect With Millennials: 5 Key Strategies For 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it
Holiday 2022: How Brands Can Stand Out This Season
For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in
Walmart Explores Matchmaker Marketplace for Social Media Influencers
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers
16 Approaches Brands Can Take To Boost Engagement On TikTok
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members
Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries
Regulated brands can still find great success with their social marketing and influencer strategies. Here are three main takeaways for