Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
Sway Group’s proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social […]
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Here’s How to Connect Corporate Growth with Social Responsibility
Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and
How Danielle Wiley of Sway Group, Owns it
Today’s guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of
Navigating a Leadership Role Can Be Lonely – Here Are Some Tips
Go-to leadership resources that a panel of Fast Company Executive Board members have found useful, whether you’re a seasoned C-Suite executive,
15 Smart Tips For Managing Agency Workflows When Understaffed
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with
“Gentleminions” trend shows the power of TikTok
If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have
3 TikTok Marketing Strategies Every Brand Should Embrace
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need
House of Highlights’ Creator-led Content Triples Revenue
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its
Amazon is Leaning on Influencers to Help Boost Prime Day Sales
Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role
Your New Recruitment Hack: Influencer Marketing
Businesses across the country continue to struggle to find workers to fill open jobs. While the labor shortage itself is
15 Red Flags For SMBs Vetting Potential Agency Partners
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business
Industry Leaders React to Roe vs. Wade Reversal
“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with