News Archive

Advertisers Brace for Turbulence at Snap, but Welcome Clearer Focus

September 8, 2022

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO […]

September 7, 2022

Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle

September 2, 2022

The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it

August 31, 2022

For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in

August 18, 2022

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers

August 18, 2022

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members

August 16, 2022

Regulated brands can still find great success with their social marketing and influencer strategies. Here are three main takeaways for

August 15, 2022

A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers

August 10, 2022

Abercrombie & Fitch’s new strategy is to try to bring back the generation that once loved it — the brand

August 8, 2022

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are

August 5, 2022

Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt

July 28, 2022

It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers