News Archive

It’s Time to Reconsider Influencer Exclusivity Demands

November 16, 2022

By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.

November 11, 2022

Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping

November 4, 2022

Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.

November 3, 2022

Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.

October 27, 2022

Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and

October 26, 2022

Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks

October 26, 2022

Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the

October 20, 2022

Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips

October 19, 2022

Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid

October 12, 2022

Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays

October 11, 2022

Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping

September 22, 2022

Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.