News Archive

Sway Group Launches Sticky TikTok Campaign for Evercare

October 26, 2022

Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the […]

October 20, 2022

Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips

October 19, 2022

Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid

October 12, 2022

Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays

October 11, 2022

Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping

September 22, 2022

Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.

September 15, 2022

Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.

September 9, 2022

Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.

September 8, 2022

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO

September 7, 2022

Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle

September 2, 2022

The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it

August 31, 2022

For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in