News Archive

Why Super Bowl Ads Will Likely Bypass Influencers

January 3, 2023

Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather […]

December 28, 2022

Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size

December 15, 2022

Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the “2023 Chief Marketer 200” for

December 12, 2022

For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some

December 7, 2022

Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on

December 6, 2022

As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies

November 16, 2022

By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.

November 11, 2022

Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping

November 4, 2022

Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.

November 3, 2022

Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.

October 27, 2022

Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and

October 26, 2022

Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks