Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so…Angie LeeApril 11, 2023
Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises…Angie LeeApril 10, 2023
Meta Moves And Implications For Influencer Marketing Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content…Angie LeeApril 6, 2023
15 Tips for Creating Content That Will Build Customer Loyalty CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their…Angie LeeApril 5, 2023
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer…Angie LeeApril 2, 2023
14 Ways to Engage Customers at a Pop-up Shop or Kiosk Members of Fast Company Executive Board provide guidance on how companies can launch a successful…Angie LeeMarch 29, 2023
Agencies Weigh in on What to Do if a TikTok Ban Goes Through With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle…Angie LeeMarch 28, 2023
16 Ways To Engage Customers Using Text Alerts Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways…Angie LeeMarch 17, 2023
Key Lessons 15 Agency Pros Will Carry Throughout Their Careers Members of the Forbes Agency Council share a significant lesson that has been key to…Angie LeeMarch 13, 2023
Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating…Angie LeeMarch 13, 2023