Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the […]
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Meta Moves And Implications For Influencer Marketing
Founder and CEO of Sway Group, Danielle Wiley shares the “skinny” on Meta’s Branded Content tool changes and how it
15 Tips for Creating Content That Will Build Customer Loyalty
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
14 Ways to Engage Customers at a Pop-up Shop or Kiosk
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to
Agencies Weigh in on What to Do if a TikTok Ban Goes Through
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are
16 Ways To Engage Customers Using Text Alerts
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers
Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has
Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media
Sway Group’s Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
15 Challenges Agencies Are Preparing To Meet In 2023
Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public
3 Ways ChatGPT Can Help Brand Marketers
In this Fast Company article, Sway Group CEO Danielle Wiley highlights three ways that brand marketers can leverage ChatGPT including
The Creator Marketing Complex is Unprepared for Deepfakes
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.