More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching […]
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Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,
Damage Control: What Could Anheuser-Busch Have Done Differently?
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and
Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light’s
18 Expert Tips For Creating A Successful B2B Podcast
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create
Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of
Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the
Meta Moves And Implications For Influencer Marketing
Founder and CEO of Sway Group, Danielle Wiley shares the “skinny” on Meta’s Branded Content tool changes and how it
15 Tips for Creating Content That Will Build Customer Loyalty
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
14 Ways to Engage Customers at a Pop-up Shop or Kiosk
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to
Agencies Weigh in on What to Do if a TikTok Ban Goes Through
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are