News Archive

Personal Influencer Connections Vs. For You Page Viral Moments

May 3, 2023

CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the […]

May 3, 2023

Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal

April 26, 2023

California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for

April 24, 2023

Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a

April 24, 2023

CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching

April 19, 2023

Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,

April 19, 2023

Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and

April 18, 2023

Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light’s

April 18, 2023

CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create

April 11, 2023

While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of

April 10, 2023

CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the

April 6, 2023

Founder and CEO of Sway Group, Danielle Wiley shares the “skinny” on Meta’s Branded Content tool changes and how it