Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the back burner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for fall campaigns.
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales.
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must conduct effective outreach and partner with the right one.
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Having the right person serving in the role of the social media manager is critically important to amplifying marketing efforts and connecting with customers online.
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts.
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where to begin and how to know for certain that this is the right move for your company.
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business.
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it’s been predicted that brands will spend up to $15 billion on influencer marketing by 2022. Influencer marketing keeps on outperforming traditional marketing, primarily because influencers understand their audience’s interests and can bring brand messaging to life in a way that’s relevant, authentic, interesting and (ideally) doesn’t feel like a commercial.
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers more believable, but it also has a better chance of going viral.
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you’ve either considered sponsoring an Instagram influencer or you’re already doing so. With more than 1 billion people using Instagram each month, and 81% of those people using the platform to research products and services, Instagram is definitely a top-performing social platform for targeted influencer marketing.