One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must conduct effective outreach and partner with the right one.
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Having the right person serving in the role of the social media manager is critically important to amplifying marketing efforts and connecting with customers online.
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts.
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where to begin and how to know for certain that this is the right move for your company.
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business.
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it’s been predicted that brands will spend up to $15 billion on influencer marketing by 2022. Influencer marketing keeps on outperforming traditional marketing, primarily because influencers understand their audience’s interests and can bring brand messaging to life in a way that’s relevant, authentic, interesting and (ideally) doesn’t feel like a commercial.
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers more believable, but it also has a better chance of going viral.
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you’ve either considered sponsoring an Instagram influencer or you’re already doing so. With more than 1 billion people using Instagram each month, and 81% of those people using the platform to research products and services, Instagram is definitely a top-performing social platform for targeted influencer marketing.
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top dollar to share brand sponsorships with their millions-strong followers. However, savvy marketers have begun setting their sights on the influencers who aren’t nearly as popular as their big-name peers, which has driven fresh interest in smaller-scale outreach.
Many brands have separate departments for content marketing and media planning, both of which help get their products and services out in front of customers. However, for a business to truly engage its target audience, these factions need to collaborate to ensure they build upon one another’s efforts.
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer behavior from Covid-19, there were production challenges around traditional advertising shoots, audiences turned toward authenticity and curated content, and brand budgets were upended, requiring quick-turn pivots. All of these issues and more inspired plenty of brands to partner with influencers this past year in order to get the word out in a relevant, topical and mindful way.
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating highly original content could be even more important. Doing the same thing that everyone else is doing with video won’t garner attention for your brand.