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Danielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated Market
Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content
How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by
How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer