McCormick

Inspires Delicious Holiday Kitchen Memories

McCormick influencer marketing case study

25.5K

social media and blog engagements

168

pieces of content created by influencers

3.18%

Unique CTR

The Challenge:

    1. Within a two-week time frame, strategize and launch a campaign positioning McCormick’s line of herbs and spices as kitchen must-have during the holidays
    1. Incorporate brand messaging into content that celebrates nostalgic memories and modern recipes for the holiday cooking season

The Sway Solution:

In order to launch the campaign quickly, Sway implemented an attention-grabbing content strategy designed for fast rollout and high-impact results.

Our strategies included:

  • Targeted food-focused influencers were engaged to create seasonally relevant content that showcased various McCormick ingredients in unique, original recipes
  • Eye-catching, shareable photos with a nostalgic theme meant that each post included emotionally compelling stories and visuals
  • From baking staples to savory snacks to breakfasts for a crowd, influencers’ creations had the goal of inspiring cooks and bakers for years to come, while demonstrating the many uses of McCormick’s spices and herbs
McCormick spice influencer marketing example
McCormick influencer marketing example