McCormick
Inspires Delicious Holiday Kitchen Memories

168
pieces of content created by influencers
3.18%
Unique CTR
The Challenge:
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- Within a two-week time frame, strategize and launch a campaign positioning McCormick’s line of herbs and spices as kitchen must-have during the holidays
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- Incorporate brand messaging into content that celebrates nostalgic memories and modern recipes for the holiday cooking season
The Sway Solution:
In order to launch the campaign quickly, Sway implemented an attention-grabbing content strategy designed for fast rollout and high-impact results.
Our strategies included:
- Targeted food-focused influencers were engaged to create seasonally relevant content that showcased various McCormick ingredients in unique, original recipes
- Eye-catching, shareable photos with a nostalgic theme meant that each post included emotionally compelling stories and visuals
- From baking staples to savory snacks to breakfasts for a crowd, influencers’ creations had the goal of inspiring cooks and bakers for years to come, while demonstrating the many uses of McCormick’s spices and herbs


