Sparks Creativity as Consumers Find Their Perfect Paint


total potential campaign impressions


total engagements within Lowe’s target demographic


total impressions on Instagram, which included 13,262 likes, comments, story view and video views

The Challenge:

  • Raise awareness around Lowe’s paint products and its paint guarantee, while inspiring consumers to consider a spring refresh of a space or project in their homes using paint
  • Drive traffic and sales via the Lowe’s paint promotional landing page
  • Build social and digital engagement around Lowe’s paint products using compelling lifestyle stories

The Sway Solution:

With the visual nature of home aesthetics and design in mind, Sway Group secured influencers for image-rich blog posts and social amplification, and ensured the Instagram amplifiers were sharing stories and including a slideshow as part of their sponsored content

Posts included inspiring ideas for home improvement projects as well as specific tutorials with step by step photos

The resulting content not only resonated with Lowe’s target audiences, all publication and amplification was timed to coincide with a key marketing season