The Sway Blog
The Truth About Product Seeding
Product seeding sounds like a marketer’s dream: send out product and boom, your feeds are filled with glowing posts from […]
Influencer Marketing for Retail Launches: Making the Most of Your Moment on the Shelf
Launching in a new retail store is a big deal. Whether you’re trying to sell a few pallets in Costco, […]
What Reddit taught me about culture (and why CMOs should care)
A retirement daydream turned into an unexpected research masterclass. The plan was simple: a small lakefront retreat with cabins, camp-style […]
You Can’t Algorithm Your Way to Status
I was listening to the Armchair Expert podcast yesterday, and this week’s expert guest, Toby Stuart (from the Haas School […]
Gen Z’s IRL Connection: Burnout, Community, and Brand Opportunity
Have you all seen the latest Gen Z study by Edelman? It’s REALLY good, and well worth sharing your info […]
Unmissable Insights: Top Ten Episodes from The Art of Sway Podcast
The Art of Sway podcast drops nearly every Monday, tackling the most relevant and provocative topics in the world of […]
Building Something Real: How Influencers Can Transform Loyalty Programs
A new Gale report featured in Marketing Dive offers some really helpful data about what’s working for Gen Z and […]
The Faux Collab Frenzy: Are We Out Of Original Ideas or Just Desperate For Press?
I had a moment of marketing déjà vu this morning when I read about the newest collab between Chili’s and […]
The AdAge Small Agency Conference: Community, Creativity, and Fresh Takeaways
I just got back late last night from an exhilarating couple of days at the AdAge Small Agency Conference in […]
The Lo-Fi Content Advantage: Why Brands Are Shifting to Relatable Content
Buzz about lo-fi content is growing rapidly in the advertising space. I was recently chatting with my friends over at […]
Beyond SEO: Why Influencer Content Is Your Brand’s Secret Weapon in the Age of AI Search
If you’re still thinking of Instagram and TikTok as “walled gardens” that don’t impact your brand’s search visibility, it’s time […]
From Klout to CGC: 14 Years of Influencer Marketing Evolution
Last week marked our 14th anniversary. While it’s not exactly a milestone that comes with fireworks (unless you count the […]
Trends We’re Seeing Lately
We are nearly at the halfway point of the year (yikes), so I thought it might be interesting to take […]
The Top Full-Service Influencer Marketing Agencies and Why Sway Group Leads the Way
When it comes to influencer marketing, the right partner makes all the difference. Whether your goal is to build brand […]
Why We are Sticklers about FTC Disclosure
TikTok and Meta regularly deny any algorithmic punishment of sponsored content, but the numbers don’t lie. All evidence suggests that […]