FAQ

What do influencer marketing agencies do?

There are different kinds of influencer marketing agencies: some offer a full spectrum of professional services, while others are more limited in scope. A top-quality influencer marketing agency will evaluate your business needs, campaign key performance indicators (KPIs), and target consumer mindset in order to develop a strategic, results-driven influencer marketing campaign. A full-service influencer marketing agency like Sway Group is capable of handling all elements of your influencer marketing campaign from start to finish, including connecting you with the best influencers to deliver the type of content that will resonate with your target audience.

What is an influencer?

Social media influencers are people who have built a following on one or more social platforms for their knowledge and expertise on a specific topic. They regularly post content and engage with their followers in a way that motivates their followers to take action, which is where the term “influencer” comes from. 

What's the benefit to working with an influencer marketing agency as opposed to an influencer marketing platform?

The main benefit of working with an influencer marketing agency vs an influencer marketing platform is that an agency provides strategic guidance and is able to execute all elements of your campaign. With a platform, you are typically on your own to find, vet, and hire influencers — before going on to execute and manage your campaign. If you’re looking for service and expertise in influencer marketing campaigns, we recommend working with an influencer marketing agency.

Is Sway Group a full-service influencer marketing agency?

Yes! Sway Group is a full-service influencer marketing agency. Our goal is to make life easier for our clients. From recruitment to influencer relations to quality assurance and reporting, we are right there with you every step of the way. Our team handles influencer recruitment and management, tracks all content to ensure it’s compliant and meets FTC guidelines, handles all paperwork and influencer payments, provides in-depth campaign metrics and analysis, and much more!

How much does an influencer marketing campaign cost at Sway Group?

Typically, Sway Group programs start at $30,000, with guaranteed social minimums for every campaign. However, our pricing and offerings are highly customized based on specific client strategies and goals.  Our influencer marketing campaigns include content and platform strategy, recruitment, influencer management & QA, and first party metrics via our client-facing dashboard.

How does Sway Group find influencers for campaigns?

Our influencer network called The Sway is an ever growing and evolving group of content creators that span different social platforms, content niches, geographies, genders, ethnicities, sexual preference and age. If you want to find micro influencers on Instagram who post about food, we’ve got them. If you want to find nano influencers in Seattle who are also teachers…we’ve got those too. If we’re not able to find in-network influencers who are exactly right for your marketing efforts, our Influencer Management team will identify social media influencers outside of our network to join the campaign.

Can Sway Group target particular geographic areas?

Yes we can!​ As with anything, the more targeting parameters you place, the smaller the pool of influencers to choose from will be. We suggest not only looking at where the influencer is located, but also where their audience is located.

What is a micro influencer?

Micro influencers are defined here at Sway as content creators who have between 10K and 100K followers on any given social platform. We are lucky to have some of the top micro influencers on Instagram as part of our influencer network. We also engage nano influencers (under 10K), as well as macro influencers (100-500K) and celebrity level influencers with followers in the millions.For more on how to move the needle with your target audience using micro-influencers, read our blog post.

Do Sway Group influencer campaigns include paid media?

Social platform algorithms are constantly evolving, making it harder for influencers to organically reach their audience without any kind of paid element. It is standard practice at Sway Group to dedicate a portion of each influencer campaign budget to paid social media to ensure that our client’s message reaches their intended audience. We have years of experience and a deep understanding of what kind of content will lead to specific client KPIs. As a result, our campaigns with paid social media now provide a minimum of 50% more impressions and engagements.

How do you develop influencer marketing strategies for your clients?

We always start by establishing goals: we get a clear understanding of a brand’s KPIs and what success looks like to them, before moving on to specific program details. From there, we develop big-picture content strategies, including platform and media recommendations as well as best-practice guidance for driving action.