Uses Loyal Fans to Spread the Word
click through rate
arget moms and moms-to-be in order to raise awareness surrounding the launch of the new ErgoBaby ADAPT carrier, Natural Curve™ Nursing Pillow, and Swaddler.
The Sway Solution:
Building off ErgoBaby’s brand equity among parents, Sway engaged influencers with newborns to write a three-post blog series with personal stories and photos, which allowed readers to see their babies grow with ErgoBaby while learning about new products from an authentically brand-loyal source. Sway hosted a 60-minute Twitter party, which sparked conversations around ErgoBaby products and tips for new moms about breastfeeding and babywearing. Additional amplifiers shared the blog posts on social media where consumers were highly engaged with the motherhood messages.