eBay

Inspires Action for Breast Cancer Awareness

110K

earned engagements

112K

average Instagram reach per influencer

1.78%

average engagement rate on Instagram

The Challenge:

Generate awareness around the eBay Bright Pink campaign showcasing Breast Cancer Awareness, Pins for Prevention, and the eBay for Charity platform.

The Sway Solution:

Sway engaged fashion, beauty, and lifestyle influencers to represent their connection to breast cancer via heartwarming images and touching personal accounts. Focusing on visual-heavy platforms, influencers created content across Instagram, Facebook, and Twitter. Content showcased how influencers’ included eBay’s exclusive Pintrill Bright Pink pins in their unique style and encouraged audiences to participate in the cause.