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Content Marketing

5 Strategic Benefits of Multi-Flight Influencer Programs

For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection to a brand with repeat engagements, they allow brands to quickly calibrate and improve each campaign based on how audiences are reacting. 5 Strategic…

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Back-To-School Marketing: Earn an “A” with Influencer Marketing

back to school marketing

Whether you want to connect with moms of young children or moms with older kids heading off to college, the time to develop your back-to-school marketing plan is now. Every day, more people are turning to their online communities as trusted information sources, making influencer marketing a strong strategy to earn awareness and engagement for your brand. Create buzz around…

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Evergreen Content: What is it? Why do I care?

evergreen content

Certain types of content, by their nature, are time-sensitive – i.e. promotions, holidays, new product launches. That said, producing evergreen content helps brands stay relevant all year round – keeping their readers engaged and enticing more traffic to their site. Evergreen Content: What is it? Why do I care? What is evergreen content, you ask? Similar to evergreen trees which…

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Digital Marketing Tips Direct from Brands Running Successful Influencer Campaigns

When it comes to digital marketing tips, there is information on the Internet that it can be tough to figure out what advice to follow. For most brands, influencer marketing is one tactic within a larger digital toolbox – it integrates with content, brand AND social strategies. With that said, it does not stand alone. Digital Marketing Tips Direct from…

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Top 5 Hottest Instagram Video Trends and the Influencers Making It Happen

instagram video

Since Facebook acquired Instagram in 2012, the platform has continued its steady growth to become one of the most-used social media channels in the world. As the platform evolves, what we are now seeing is that Instagram video is now vital to any brand looking to establish a presence on the platform. With big YouTube stars making the switch to…

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