Category

Brand Influencers

Walking the Walk with Brand Values and Influencer Marketing

brand values

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent.   These…

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How to Stop Influencer Fraud Before It Starts

influencer fraud

Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and…

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Improve Your Aim with Influencer Audience Targeting

Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…

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Content Marketing: The Voodoo That We Do

content marketing

As marketers, we’re constantly looking for new, innovative ways to better engage our intended audience. We may get a little crazy sometimes, but that doesn’t mean there isn’t a method to the madness. In this blog post, we show you how we mix and match content marketing strategies to created sponsored campaigns that bring social success. How to Mix and Match…

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