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Brand Influencers

8 Fashion Influencers From The Sway Network

fashion influencers we love

If there is one thing that we here at Sway love, it’s our fashion influencers. We’ve compiled a list of eight of our favorite fashion influencers who inspire us every day. Fashion Influencers From The Sway Network 1. @sequinsandsales Amanda is an e-commerce merchandise coordinator and a fashion queen. Her feed is absolutely gorgeous. Amanda highlights affordable fashion and rocks…

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10 Family-Focused Parenting Influencers from the Sway Network

parenting influencers from sway network

We work with thousands of influencers every year and love seeing how their content continues to evolve, especially with those creating content about parenting and family life. We’ve rounded up some of our favorite parenting-focused influencers (it was so hard to choose!) who routinely charm us with their beautiful images, stellar engagement, and sponsored content that is so well done…

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Walking the Walk with Brand Values and Influencer Marketing

brand values

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent.   These…

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Improve Your Aim with Influencer Audience Targeting

Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…

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Content Marketing: The Voodoo That We Do

content marketing

As marketers, we’re constantly looking for new, innovative ways to better engage our intended audience. We may get a little crazy sometimes, but that doesn’t mean there isn’t a method to the madness. In this blog post, we show you how we mix and match content marketing strategies to created sponsored campaigns that bring social success. How to Mix and Match…

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