18 Agency Pros Share Influencer Marketing Ideas For The Holiday Season

By Tracie Nall / October 25, 2023
Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms,...
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16 Ways to Prepare for the Next Holiday Campaign

By Tracie Nall / October 23, 2023
The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an...
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15 Agency Pros Share Interesting Client Challenges And Lessons Learned

By Tracie Nall / October 16, 2023
To determine if undertaking a big challenge a client presents is the right move, check out the interesting client requests...
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15 Agency Pros Share Tips For Leveraging Seasonal E-Commerce Products

By Tracie Nall / October 13, 2023
15 Forbes Agency Council members share tips e-commerce sellers can use to capitalize on seasonal products and maximize sales. From understanding customer...
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

By Tracie Nall / October 3, 2023
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before...
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14 Ways Digital Marketers Can Show ROI And Protect Privacy

By Dina Brounstein / September 25, 2023
Danielle Wiley joins fellow leaders in exploring effective ways to demonstrate ROI for clients in a shifting digital marketing landscape.
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Benefits of Hiring Influencers for Quality Content Without a Full Campaign

By Dina Brounstein / September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Executives Discuss Their Professional Drive and Determination

By Dina Brounstein / September 18, 2023
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing

By Dina Brounstein / September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics

By Dina Brounstein / September 14, 2023
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a...
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The Rise of Granfluencers

By Dina Brounstein / September 5, 2023
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and...
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5 Expert Tips for Leveraging Retail Influencer Marketing

By Dina Brounstein / August 28, 2023
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success

By Dina Brounstein / August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields

By Dina Brounstein / August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Keith Smith: When Influencers Go Bad

By Dina Brounstein / August 18, 2023
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer...
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