The Sway Blog
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]
Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial […]
Mastering LinkedIn: Tips to Boost Your Posts 🚀
Good morning! Do you feel like you get the LinkedIn algorithm? There are lots of people out there who share […]
The key to campaign success: Pivot. PIVOT!!
Hey there, Something I’ve been thinking about a lot lately is the importance of staying flexible when planning influencer marketing […]
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]
Did You Know We Can Do THIS?
Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are […]
Find Your Perfect Fit: Standard or Massive Sway?
Hey there, Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it, […]
Peek Behind the Scenes of Our Influencer Programs 🌟
Hey there, Ever wondered what goes on behind the scenes of our campaigns? Well, this is your lucky newsletter day, […]
Engaging GenZ: Viral Politics, Social Media Rivalry, and Voter Encouragement
To resonate with GenZ, you need to meet them where they’re at. This means latching on to viral moments no […]
Measuring Success: The Power of Tracking Metrics
As we barrel toward the end of the year, I have been finding myself spending a lot of time thinking […]
HO HO HOliday Predictions for 2024
Hey there, I know it feels weird to be thinking about the holiday season while it’s one MEELION degrees outside, […]
July 11 Swayzine🌞: Forbes Feature, LGBTQIA+ Creator Challenges🌈, and More
Hello, and happy July! I hope you had a great holiday last week, filled with good times with family and […]
Stay Ahead of the Curve: Gen Z Attraction Strategies Revealed
If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over […]