The Sway Blog
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]
Did You Know We Can Do THIS?
Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are […]
Find Your Perfect Fit: Standard or Massive Sway?
Hey there, Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it, […]
Peek Behind the Scenes of Our Influencer Programs 🌟
Hey there, Ever wondered what goes on behind the scenes of our campaigns? Well, this is your lucky newsletter day, […]
Engaging GenZ: Viral Politics, Social Media Rivalry, and Voter Encouragement
To resonate with GenZ, you need to meet them where they’re at. This means latching on to viral moments no […]
Measuring Success: The Power of Tracking Metrics
As we barrel toward the end of the year, I have been finding myself spending a lot of time thinking […]
HO HO HOliday Predictions for 2024
Hey there, I know it feels weird to be thinking about the holiday season while it’s one MEELION degrees outside, […]
July 11 Swayzine🌞: Forbes Feature, LGBTQIA+ Creator Challenges🌈, and More
Hello, and happy July! I hope you had a great holiday last week, filled with good times with family and […]
Stay Ahead of the Curve: Gen Z Attraction Strategies Revealed
If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over […]
Cheeses take the wheel!
I hope you’re all doing well, Swayzine fam! I just got back from a really wonderful weekend “up north” at […]
Influencers vs. Brands: The Latest Social Media Showdowns
For this week’s newsletter, I thought it would be fun to cover a few high-profile brand moments in social media […]
The Ultimate Guide to Leveraging Influencer Marketing For Your Restaurant
Social media can help make or break the success of a business these days–restaurants are no exception. With a strong […]
Who Else Had to Prove People Wrong? Career Story Time!
I’ve got a bit of a different topic for us today. Have you ever been told that you wouldn’t make […]
3 Types of Influencer Content & How to Use Them
Hello! We’ve been having lots of conversations lately with folks who are new to influencer marketing, and something that is […]
Tiktok ban, shmiktok ban: embrace a ‘no worries’ POV
I’ve been keeping an eye on the news, just like you probably have — the buzz around a potential TikTok […]