The Sway Blog

Hey there, Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it, […]

Hey there, Ever wondered what goes on behind the scenes of our campaigns? Well, this is your lucky newsletter day, […]

To resonate with GenZ, you need to meet them where they’re at. This means latching on to viral moments no […]

As we barrel toward the end of the year, I have been finding myself spending a lot of time thinking […]

Hey there, I know it feels weird to be thinking about the holiday season while it’s one MEELION degrees outside, […]

Hello, and happy July! I hope you had a great holiday last week, filled with good times with family and […]

I hope you’re all doing well, Swayzine fam! I just got back from a really wonderful weekend “up north” at […]

For this week’s newsletter, I thought it would be fun to cover a few high-profile brand moments in social media […]

I’ve got a bit of a different topic for us today. Have you ever been told that you wouldn’t make […]

Hello! We’ve been having lots of conversations lately with folks who are new to influencer marketing, and something that is […]

I’ve been keeping an eye on the news, just like you probably have — the buzz around a potential TikTok […]

I went to the ANA’s (Association of National Advertisers) one-day Influencer Marketing Conference in Chicago last week, and I can’t […]

First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]