The Sway Blog
Who Else Had to Prove People Wrong? Career Story Time!
I’ve got a bit of a different topic for us today. Have you ever been told that you wouldn’t make […]
3 Types of Influencer Content & How to Use Them
Hello! We’ve been having lots of conversations lately with folks who are new to influencer marketing, and something that is […]
Tiktok ban, shmiktok ban: embrace a ‘no worries’ POV
I’ve been keeping an eye on the news, just like you probably have — the buzz around a potential TikTok […]
My Conference Diary: Beer, Bread, and Branding
I went to the ANA’s (Association of National Advertisers) one-day Influencer Marketing Conference in Chicago last week, and I can’t […]
Stop Leaving Influencer Budget on the Table
First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]
Spring Into Action: Fresh Updates
Spring has officially sprung, and here in Michigan I’m thrilled to see my garden coming back to life. My weeping […]
What is TikTok Shop? Everything You Need to Know
We’ve seen countless social media platforms try an in-app feature. The most notable was Instagram, which quickly became a complaint […]
Stay in the loop with episode 10 of The Art of Sway + ICYMI Podcast!
Happy post-eclipse day — I hope you, your ability to hear the word “totality” without adding a Valley Girl accent, […]
Next-level B2B: Leveraging Influencer Expertise for Market Success
Lately, we’ve seen a noticeable uptick in client interest around B2B influencer marketing — and I’ve got to say, it’s […]
How to Measure Influencer Marketing Success
It’s no secret that influencer marketing is one of the most beneficial marketing strategies these days. In 2024, an expected […]
Beyond the Headlines: Insights into Influencer Brand Collaborations
Get ready for a soapbox rant, friends! I addressed this topic via my LinkedIn recently, but this AdAge article and […]
How to Successfully Incorporate Storytelling in Influencer Marketing
In today’s competitive market, where consumers are bombarded with endless ads and promotions, brands constantly search for innovative ways to […]
Avoid campaign crunchtime: plan now to avoid the summer sweat
With spring now officially underway, it’s a good nudge for all of us to start looking ahead at the warmer […]
What to Know About Successful Influencer Campaign Management
There’s no denying that content is king these days. So, it’s no surprise that influencer marketing is a beneficial strategy […]
Inside Scoop: Navigating Social Media’s Latest Shifts for Influencer Success!
In the breakneck-paced world of social media, being ahead of the curve isn’t just a bonus — it’s the secret […]