The Sway Blog
Macro Influencers: Everything to Know About Hiring High-Profile Creators
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]
Successful Influencer Campaigns: 5 Best-Practice Tips
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales. In today’s noisy online environments, […]
CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group […]
Influencer Marketing Trends for 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another year like no other, it’s […]
How Accurate Were Our 2021 Influencer Marketing Predictions?
As you can see if you take a peek at our company values, we’re all about accountability here at Sway […]
Sway Group Wins Top Marketing Agency of 2022 Award
For our agency, the new year is starting out with a big reason to celebrate: Sway Group was recently selected […]
4 Ways Social Influencers Are More Influential Than Celebrities
Influencer marketing isn’t really a new concept when you consider how celebrity endorsements have been around for decades. Companies have […]
Which is the Best Social Media Platform for Influencer Marketing?
We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the […]
Sway Group Wins 3 MarCom Awards for Influencer Campaigns
We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing […]
Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics?
In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer […]
How Much Does an Influencer Campaign Cost?
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Holiday Marketing with TikTok Influencers
Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the […]
How To Boost Black Friday Marketing with Influencers
Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days […]
Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success
Micro influencers have been getting more media attention in recent months, and for good reason. In our opinion, micro influencers […]
Sway Group’s Influencer Network: What We Do Differently
While there are a number of factors to consider, choosing the right influencer is crucial — and one of the […]