The Sway Blog

Woman standing in front of a shop window using her phone for social shopping online.

Brave Brands Only: Are You Ready for Social Shopping?

August 29, 2022

Is social commerce the Next Big Thing in influencer marketing, or the Next Big Fizzle? I’m sure you’ve seen some […]

Mary Nice discussing gender conditioning on The Art of Sway

Episode 1: Mary Nice Talks Gender Conditioning in the Workplace

August 25, 2022

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Influencer Marketing Authentication: First-Party Data Changes Everything

August 24, 2022

In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic […]

Woman in a white shirt with an earbud in her ear offering the other earbud to share music.

Brands Taking a Stand: Five Critical Tips for Getting it Right

August 17, 2022

In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social […]

Women sitting at computer working in front of a large window.

Sway Group’s Influencer Marketing Measurement Aligned with New ANA Guidelines

August 11, 2022

“How can I measure my influencer marketing?” If there’s one question that used to plague the influencer marketing industry more […]

Swimmer

3 Big Myths About NIL Influencer Marketing That Brands Need To Know

August 10, 2022

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college […]

Woman in a yellow sweater with bracelets on her arms working on a silver computer that is sitting on a wood table.

Being Real: We’re Excited for Sway Proof

August 4, 2022

FROM OUR CEO: Have you checked out the latest and greatest social media platform, BeReal? I’ve been using it for a […]

Instagram Influencer Marketing

Grow Your Audience: How to Use Instagram Marketing for Your Brand

August 1, 2022

With more than 1 billion active monthly users, Instagram is a great place to curate an audience for your brand […]

How to provide positive client feedback

3 Tips on How to Provide Effective Content Feedback to Influencers

July 28, 2022

Influencer marketing is a great way to organically increase the visibility of your brand. The right partnership with a trusted […]

Two women sitting at a desk working on a laptop and tablet with a white board behind them.

Is Your Lack of Diversity Showing?

July 19, 2022

FROM OUR CEO: I want to talk about representation this week, by way of complaining about Too Many “Inspiring” White […]

Two phones with TikTok on the screen sitting in front of a plant.

Don’t get TikTok? That’s okay, we do!

July 15, 2022

FROM OUR CEO: I have a confession to make: I’ve been a TikTok holdout. Even as the platform skyrocketed in […]

Woman in the city holding a phone up in the air to take a picture of a crowd.

What Brands Should Know About Working With High-Profile Influencers

July 14, 2022

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]

Grow Your Audience: How to Use TikTok Marketing For Leads

June 8, 2022

Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses […]

Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content

May 31, 2022

Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime […]

Leading through Tragedy and Trauma

May 25, 2022

FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I […]

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