The Sway Blog

Swayzine – Influencer Marketing Insights

B2B Influencers Might Not Be What You Think They Are!

May 15, 2025

Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There […]

Woman in a purple sweater sitting behind a desk with makeup and a ring light holding a phone to create sponsored content which is one of the types of influencer marketing campaigns brands can use to drive awareness.

7 Types of Influencer Marketing Campaigns: Unlocking the Power of Influencers to Elevate Your Brand

May 15, 2025

Influencer marketing has become a major part of most successful brand marketing strategies. By collaborating with creators who have established trust […]

Swayzine – Influencer Marketing Insights

Our Most Popular Menu Item Is…

April 24, 2025

When I go out to eat and can’t decide what I want, I will occasionally ask the server to share […]

Camera capturing footage of a woman being interviewed for a SMT.

Influencers in SMTs: Your PR Campaign Secret Weapon

April 17, 2025

First, a story. Back when I was an executive at Edelman, I would often get emails and phone calls from […]

Screengrab from Seinfield of George and Double Dipping

Non-Negotiables in Influencer Marketing

April 10, 2025

When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience, […]

Swayzine – Influencer Marketing Insights

Highlights from Niimbus: Community, Collaboration, and a Tornado (?!)

April 3, 2025

I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I […]

Screenshot of the newly updated Sway Group website with a collage of pictures that spell out the word life.

A New Look for Sway Group

March 27, 2025

I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that […]

Bar graph with Instagram Reels benchmark data.

A Deep Dive into Some of our 2024 Benchmarking Data

March 20, 2025

In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn […]

Camera surrounded by a ring light with an image of a man who is creating video content.

Do Incentive Models Work in Influencer Marketing?

March 13, 2025

A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I […]

Is Relatability The New Authenticity?

February 26, 2025

Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the […]

Is an ambassador program the right fit for your brand?

February 19, 2025

I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners […]

Hand writing the word audience on a white board.

Launching a Brand? Let Influencers Do the Heavy Lifting

February 13, 2025

There are so many considerations when it comes to launching a brand that it can be hard to figure out […]

Women's Agency Ownership Summit 2025 OwnIt

The Power of a Room Full of Bada$$ Women

February 6, 2025

This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]

A board with notes attached by push pins to illustrate flexibility in planning an influencer marketing campaign.

Flexibility is the Name of the Game

January 30, 2025

Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]

Hand holding up a phone with the TikTok Now app showing on the screen.

TikTok Turbulence

January 23, 2025

The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]

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