The Sway Blog
B2B Influencers Might Not Be What You Think They Are!
Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There […]
7 Types of Influencer Marketing Campaigns: Unlocking the Power of Influencers to Elevate Your Brand
Influencer marketing has become a major part of most successful brand marketing strategies. By collaborating with creators who have established trust […]
Our Most Popular Menu Item Is…
When I go out to eat and can’t decide what I want, I will occasionally ask the server to share […]
Influencers in SMTs: Your PR Campaign Secret Weapon
First, a story. Back when I was an executive at Edelman, I would often get emails and phone calls from […]
Non-Negotiables in Influencer Marketing
When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience, […]
Highlights from Niimbus: Community, Collaboration, and a Tornado (?!)
I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I […]
A New Look for Sway Group
I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that […]
A Deep Dive into Some of our 2024 Benchmarking Data
In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn […]
Do Incentive Models Work in Influencer Marketing?
A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I […]
Is Relatability The New Authenticity?
Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the […]
Is an ambassador program the right fit for your brand?
I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners […]
Launching a Brand? Let Influencers Do the Heavy Lifting
There are so many considerations when it comes to launching a brand that it can be hard to figure out […]
The Power of a Room Full of Bada$$ Women
This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]
Flexibility is the Name of the Game
Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]
TikTok Turbulence
The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]