The Sway Blog
Hidden Influencer Marketing Strategies & Why You Should Partner With Experts Early On
When brands and agencies treat influencer marketing as a last-minute tactical add-on rather than a core strategic pillar, campaigns inevitably […]
The Art Of Sway Influencer Marketing Podcast: Highlights from Recent Episodes
On The Art of Sway influencer marketing podcast, Casey and I tackle all of the nitty gritty aspects of influencer […]
The Evolution of Influencer Marketing Agencies: What Big Media is Overlooking
I recently read a LinkedIn post by the president of a large media agency that completely disregarded the history and […]
Why You Should Trust Influencer Marketing Agency Pricing & Stop Using Influencer Pricing Calculators
Influencer marketing agency pricing is a notoriously complex puzzle of specialist rates, influencer platform pricing, and management costs. Even the […]
What Makes an Effective Influencer Brief in 2026: The Complete Framework
The influencer brief is often treated as a administrative afterthought; a dry document filled with hashtags and deadlines. However, in […]
Should You Bring Influencer Marketing In-House? The 3 Operational Challenges
When we started Sway Group 15 years ago, we realized a fundamental truth about influencer marketing: it takes up a […]
Hiring an Influencer Marketing Agency: 9 Questions to Ask Before Hiring
I frequently talk to potential clients who are exhausted by influencer marketing. They have been burned by “flashy” agencies that promise […]
The Hidden Layers of Influencer Marketing Campaigns: Managers, Brokers, and Creators
In the high-stakes world of influencer marketing campaigns, the bridge between a brand and a creator is rarely a straight […]
Creators on the Big Screen: How Brands Are Bringing Creators into TV Advertising
If you have seen the new Dr Pepper commercial, you may have noticed something different about it, even if you […]
How to Choose the Right Influencer Marketing Agency: A Complete Guide for Brands
Selecting the right influencer marketing agency has become a mission-critical decision for brand marketers navigating a fast-moving creator landscape. With […]
Elements of a Successful Influencer Partnership
A lot of influencer partnerships don’t fail because of performance. They fail because expectations were unclear, misaligned, or never explicitly […]
The Messy Part of Goal-Setting
Every December, I sit down to set goals for the year ahead. I have been doing some version of this […]
Grading My 2025 Influencer Marketing Predictions: How Did I Do?
Last year, I made a set of predictions about what influencer marketing would look like in 2025. Now that we’re […]
Sway Group’s 2026 Influencer Marketing Predictions
Every year I share my predictions for where influencer marketing is headed, and every year you tell me how helpful […]
What brands need to know about influencer marketing in a post-platform world
This week, I had the opportunity to speak at the Digital Summit in Raleigh on “Adapting to the New Creator […]