The Sway Blog
The Power of a Room Full of Bada$$ Women
This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]
Flexibility is the Name of the Game
Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]
TikTok Turbulence
The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]
Fires, TikTok, and the Work That Really Matters
What a week it’s been. Between the devastating fires in Los Angeles and the looming uncertainty of a TikTok ban, […]
Unlock the Power of Niche Influencer Marketing
Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a […]
Discover 2025 Influencer Marketing Trends with Sway Group
Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s […]
Check Out Sway Group’s Latest Press Hits!
Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest […]
Influencer Tips to Make Your Brand Shine This Holiday Season
Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about […]
New Season Alert: The Art of Sway Podcast with Casey Benedict!
Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]
Creators Love Working with Sway Group: Here’s Why!
Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]
Sway Group Joins Global Independent Agency Network
We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]