The Sway Blog
How to Choose the Right Influencer Marketing Agency: A Complete Guide for Brands
Selecting the right influencer marketing agency has become a mission-critical decision for brand marketers navigating a fast-moving creator landscape. With […]
Elements of a Successful Influencer Partnership
A lot of influencer partnerships don’t fail because of performance. They fail because expectations were unclear, misaligned, or never explicitly […]
The Messy Part of Goal-Setting
Every December, I sit down to set goals for the year ahead. I have been doing some version of this […]
Grading My 2025 Influencer Marketing Predictions: How Did I Do?
Last year, I made a set of predictions about what influencer marketing would look like in 2025. Now that we’re […]
Sway Group’s 2026 Influencer Marketing Predictions
Every year I share my predictions for where influencer marketing is headed, and every year you tell me how helpful […]
What brands need to know about influencer marketing in a post-platform world
This week, I had the opportunity to speak at the Digital Summit in Raleigh on “Adapting to the New Creator […]
The Truth About Product Seeding
Product seeding sounds like a marketer’s dream: send out product and boom, your feeds are filled with glowing posts from […]
Influencer Marketing for Retail Launches: Making the Most of Your Moment on the Shelf
Launching in a new retail store is a big deal. Whether you’re trying to sell a few pallets in Costco, […]
What Reddit taught me about culture (and why CMOs should care)
A retirement daydream turned into an unexpected research masterclass. The plan was simple: a small lakefront retreat with cabins, camp-style […]
You Can’t Algorithm Your Way to Status
I was listening to the Armchair Expert podcast yesterday, and this week’s expert guest, Toby Stuart (from the Haas School […]
Gen Z’s IRL Connection: Burnout, Community, and Brand Opportunity
Have you all seen the latest Gen Z study by Edelman? It’s REALLY good, and well worth sharing your info […]
Unmissable Insights: Top Ten Episodes from The Art of Sway Podcast
The Art of Sway podcast drops nearly every Monday, tackling the most relevant and provocative topics in the world of […]
Building Something Real: How Influencers Can Transform Loyalty Programs
A new Gale report featured in Marketing Dive offers some really helpful data about what’s working for Gen Z and […]
The Faux Collab Frenzy: Are We Out Of Original Ideas or Just Desperate For Press?
I had a moment of marketing déjà vu this morning when I read about the newest collab between Chili’s and […]
The AdAge Small Agency Conference: Community, Creativity, and Fresh Takeaways
I just got back late last night from an exhilarating couple of days at the AdAge Small Agency Conference in […]