The Sway Blog

Women's Agency Ownership Summit 2025 OwnIt

The Power of a Room Full of Bada$$ Women

February 6, 2025

This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]

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Flexibility is the Name of the Game

January 30, 2025

Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]

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TikTok Turbulence

January 23, 2025

The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]

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Fires, TikTok, and the Work That Really Matters

January 16, 2025

What a week it’s been. Between the devastating fires in Los Angeles and the looming uncertainty of a TikTok ban, […]

In an example of niche influencer marketing, a young woman sits by a wall with embroidered jeans.

Unlock the Power of Niche Influencer Marketing

January 9, 2025

Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a […]

2025 influencer marketing trends

Discover 2025 Influencer Marketing Trends with Sway Group

December 5, 2024

Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s […]

Check Out Sway Group’s Latest Press Hits!

November 21, 2024

Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest […]

Influencer Tips to Make Your Brand Shine This Holiday Season

November 7, 2024

Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about […]

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New Season Alert: The Art of Sway Podcast with Casey Benedict!

October 24, 2024

Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]

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Creators Love Working with Sway Group: Here’s Why!

October 17, 2024

Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]

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The Comprehensive Guide to UGC Marketing

October 11, 2024

With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]

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Sway Group Joins Global Independent Agency Network

October 10, 2024

We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]

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Is Pinterest Part of Your Strategy? Let’s Brainstorm!

October 3, 2024

Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]

Canadian Influencers & Cold Emails: What Surprised Us in 2024

September 26, 2024

Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]

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Plan Early: Creative Holiday Content Ideas for Your Brand

September 19, 2024

Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]

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