Author name: Tracie Nall

The Art of Sway podcast drops nearly every Monday, tackling the most relevant and provocative topics in the world of […]

I had a moment of marketing déjà vu this morning when I read about the newest collab between Chili’s and

I just got back late last night from an exhilarating couple of days at the AdAge Small Agency Conference in

Buzz about lo-fi content is growing rapidly in the advertising space. I was recently chatting with my friends over at

If you’re still thinking of Instagram and TikTok as “walled gardens” that don’t impact your brand’s search visibility, it’s time

Last week marked our 14th anniversary. While it’s not exactly a milestone that comes with fireworks (unless you count the

We are nearly at the halfway point of the year (yikes), so I thought it might be interesting to take

TikTok and Meta regularly deny any algorithmic punishment of sponsored content, but the numbers don’t lie. All evidence suggests that

In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase.

I can’t tell you how many inbounds we have received from clients who want someone to manage their feeds, not