Creators on the Big Screen: How Brands Are Bringing Creators into TV Advertising
If you have seen the new Dr Pepper commercial, you may have noticed something different about it, even if you […]
How to Choose the Right Influencer Marketing Agency: A Complete Guide for Brands
Selecting the right influencer marketing agency has become a mission-critical decision for brand marketers navigating a fast-moving creator landscape. With
Elements of a Successful Influencer Partnership
A lot of influencer partnerships don’t fail because of performance. They fail because expectations were unclear, misaligned, or never explicitly
The Messy Part of Goal-Setting
Every December, I sit down to set goals for the year ahead. I have been doing some version of this
Grading My 2025 Influencer Marketing Predictions: How Did I Do?
Last year, I made a set of predictions about what influencer marketing would look like in 2025. Now that we’re
Sway Group’s 2026 Influencer Marketing Predictions
Every year I share my predictions for where influencer marketing is headed, and every year you tell me how helpful
What brands need to know about influencer marketing in a post-platform world
This week, I had the opportunity to speak at the Digital Summit in Raleigh on “Adapting to the New Creator
The Truth About Product Seeding
Product seeding sounds like a marketer’s dream: send out product and boom, your feeds are filled with glowing posts from
Influencer Marketing for Retail Launches: Making the Most of Your Moment on the Shelf
Launching in a new retail store is a big deal. Whether you’re trying to sell a few pallets in Costco,
What Reddit taught me about culture (and why CMOs should care)
A retirement daydream turned into an unexpected research masterclass. The plan was simple: a small lakefront retreat with cabins, camp-style
You Can’t Algorithm Your Way to Status
I was listening to the Armchair Expert podcast yesterday, and this week’s expert guest, Toby Stuart (from the Haas School
Gen Z’s IRL Connection: Burnout, Community, and Brand Opportunity
Have you all seen the latest Gen Z study by Edelman? It’s REALLY good, and well worth sharing your info