Sway Group’s founders leveraged their years of agency marketing and blogging community expertise into launching a new kind of business: a small but mighty agency focused on connecting brands with influential content creators. Ten years later, the influencer marketing industry has grown and evolved from what it once was, and so have we. We stand out from other agencies because of our history, our expertise, and our unparalleled agility in a fast-moving digital landscape — and we have always stayed true to our original mission of elevating the voices of diverse, talented content creators.
Influencer Marketing Has Changed the Game for These Brands
“Sway Group is organized, reliable, and a joy to work with! They are leading experts in influencer marketing and have helped us launch new products, drive brand awareness, and execute quick-turn, high-profile activations in less than a week. They are great partners and as top-notch as it gets.”Jaime HaydenPublic Relations Program Manager | Communications & Community Relations | Golden 1 Credit Union
What We Do
Over a decade ago,
“On the work that Sway Group does for us, the engagements are 3x what we do ourselves. We are delighted to have them as a partner. They have upped our game. They make us smart.”Dwyer WilliamsCEO of Michigan Dairy
“I value the Sway Group as a critical extension of my small and mighty communications team. We would never be able to engage influencers in such an organized, effective and efficient way without their help. Aside from their professionalism and punctuality, they are just fun to work with! I look forward to kicking off each new campaign!”Sarah FindleCommunications Manager (Coleman)
“Sway Group is without a doubt as great as marketing partners come. Account management is superb, its people top-notch, and its ability to source greater brand partners that amplify authentic connections is unparalleled.”Robert OzeroffSenior Digital Marketing Specialist at Premera