Creator-Generated Content Case Studies

Case Study #1: Belly Bandit

belly bandit by ergobaby

Brand Challenge: Showcase the Belly Bandit product line and position Belly Bandit as a great partner during pregnancy and beyond.

The

sway

Solution

We recruited influencers who were in their third or fourth trimester of pregnancy to creat unboxing videos that showcased the Belly Bandit products and custom, branded water bottles.

Influencers emphasized Belly Bandit as a great partner for moms during the third and fourth trimester.

Belly Bandit received 30 unique videos to use for social/digital media.

Case Study #2: Holiday Inn

Holiday Inn an IHG Hotel

Brand Challenge: Highlight the amenities at the Holiday Inn Club Vacations through lifestyle photography. Showcase families enjoying various amenities at the resort as well as local tourist attractions.

The

sway

Solution

We recruited Influencers with diverse families who create content around family, travel and/or lifestyle topics. We sent influencers on an amazing trip to create content and participate in a photo shoot as they experienced everything at the resort and surrounding area. Holiday Inn Club Vacations was featured in blog posts and Instagram posts and received blog posts for their site plus 300 images to own and use on their website and for social/digital media.

Interested in a program like these for your brand? Reach out today!

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