Massive Sway Case Studies
Case Study #1: LaCoco's
Brand Challenge: Drive awareness and traffic from hyperlocal audiences to LaCoco's Pizza on 47th in Chicago.
The
Solution
We recruited a diverse group of Instagram and TikTok creators who live in the Chicago area.
The influencers visited LaCoco's to create a video highlighting their experience and special offers.
Strong calls to action drove audiences to visit LaCoco's.
The top-performing social content was amplified with a paid social strategy that optimized increasing awareness and traffic to the LaCoco's website.
Case Study #2: Belly Bandit
Brand Challenge: Drive brand awareness and excitement for key Belly Bandit products with unboxing videos that would showcase multiple products from their line.
The
Solution
For this campaign, we combined our Massive Sway offering (activating nano influencers without content approval to maximize the number of influencers and pieces of content) and Sample Box offering (including production, kitting, and mailing of boxes) for an organic sponsored campaign.
We recruited nano influencers on Instagram and TikTok who were in their third or fourth trimester of pregnancy.
Influencers created unboxing videos that showcased the Belly Bandit products and custom, branded water bottles. Influencers emphasized Belly Bandit as a great partner for moms during the third and fourth trimester.
Case Study #3: Frozen Treats
Brand Challenge: Showcase frozen treats being enjoyed both straight out of the packaging and in new innovative ways through fun hacks or recipes.
The
Solution
We recruited a diverse set of nano lifestyle Instagram influencers who have large families and young kids to promote the hand-held treats at a specific retailer. The content incorporated a strong call to action to visit the brand website to learn more and find where to shop. Strategic paid amplification, optimized for increasing reach and driving traffic to the landing page, ensured the content landed in front of the target audience.
Interested in a program like these for your brand? Reach out today!