Travel Case Study: Missouri
Brand Challenge: Promote Missouri as a fun, affordable travel destination and shift perceptions among potential Missouri visitors.
The
Solution
We recruited a diverse group of influencers ages 25-54 who lived in and around Missouri. Influencers visited Missouri attractions, both well-known locations and hidden gems, to create content for Instagram, Facebook, and blog posts. They also promoted the "Find Your M-O" quiz, sharing their results and encouraging their audiences to click through to the quiz.
The top-performing social content was amplified with a paid social strategy on Meta that was optimized to increase awareness, reach, and engagements, and drive traffic to the quiz landing page on the Visit Missouri website.
Interested in a program like this for your brand? Reach out today!