As we step/freefall into 2024, I’m excited to share with some updates about this newsletter you’re looking at right now. This year, we’re taking our long-running Swayzine and infusing it with a bit more vibrancy, fun, insight, and a closer look into the heart of our company.
You’ll still get your regular dose of industry and agency news, but wait — there’s more! (If you recognize that reference, welcome fellow AARP member!) You can also expect:
More Company Culture & Behind-the-Scenes Access
We’ll be peeling back the curtain more to give you an exclusive glimpse into Sway Group’s company culture. From candid remote office moments to the personal hobbies and passions that inspire our staff, these stories aim to bring you closer to the diverse and unique individuals behind our agency.
Spotlight on Creators
Creators are the heartbeat of what we do, and we’re dedicating more space in our newsletter to their incredible work. Expect engaging profiles and highlights of their innovative campaigns, as we celebrate the creativity that powers our community.
Educational Insights & Campaign Tips
We’ll be diving into the nuts and bolts of successful influencer campaigns with practical tips and tricks to help you create more impactful campaigns. Whether it’s figuring out how to craft a more engaging narrative or discovering the latest tools that can give your campaign an edge, these insights are all about empowering you with knowledge.
Lighten Your Work Week: Fun Memes in Every Issue
To add a sprinkle of fun to your week, each newsletter will include a roundup of light-hearted, relatable memes. We believe a good laugh is a vital part of any day, especially during a busy workweek. These fun, engaging moments are curated to bring a smile to your face and add a touch of humor to your day.
The Personal Touch/Real Talk/Personal Dispatches/Danielle’s Corner
In upcoming issues you’ll get more personal insights from me, spanning from the influencer marketing landscape to the small, everyday joys and challenges. Whether it’s sharing a must-see-TV show or a tough lesson learned on the job, I’m excited to bring you along on my journey.
Subscribe on LinkedIn for Easy Management
If you’re an active LinkedIn user, I encourage you to subscribe to Swayzine via LinkedIn. It’s a super convenient way to manage your subscriptions and stay connected with our latest content.
A Big Announcement Coming This Friday
Speaking of LinkedIn, I hope we’re connected there — I’ll be sharing an announcement about a VERY exciting new endeavor on Friday. Stay tuned!
We’re looking forward to this new chapter with you. Here’s to making 2024 a year of growth, laughter, and community!
Cheers,
Danielle
