QSR Case Study
Brand Challenge: Build a comprehensive program strategy for TikTok to increase overall brand awareness, highlight featured/seasonal products and merchandise, and drive brand loyalty app downloads and usage.
The
Solution
We sourced a variety of diverse Gen Z and millennial TikTok influencers: those who could share their genuine fandom for this restaurant in multiple creative ways over time (functioning as brand ambassadors), and additional content creators who could contribute single posts at key moments throughout the campaign. TikTok content was structured to be a natural fit with the influencers' typical content and natural storytelling styles, while integrating brand messaging and strong calls to action for audiences to click through to campaign landing pages.
The top-performing social content was amplified with a paid social strategy that prioritized video views and engagements, in order to extend the overall campaign reach with additional target audiences.
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