House & Home Case Study: Evercare
Brand Challenge: Grove Collaborative asked Sway Group for an influencer marketing campaign focused on increasing brand awareness and purchases/subscription sign ups among parenting audiences.
The
Solution
We recruited a diverse group of Instagram and TikTok influencers who regularly create content about DIY & crafts, pets, and/or cleaning hacks.
Influencers were given flexible content prompts that allowed for creative, authentic brand messaging that related to their personal lives. Posts showcased the lint rollers being used in a variety of interesting (and occasionally unexpected) ways, driving audience surprise and delight while also spreading awareness for the Evercare brand and emphasizing core brand benefits. The top-performing social content was amplified with a paid social strategy that prioritized awareness to extend the reach of the campaign.
Interested in a program like this for your brand? Reach out today!