Food & Drink Case Study: California Raisins
M
Impressions (34% above guarantee)
M
Video Views
K
Engagements
K
Clicks (45% above benchmark)
Brand Challenge: California Raisins needed a year-long program that would drive awareness and consideration for raisins among women with children ages 2-10.
The
Solution
We recruited influencers who regularly create content around food and parenting to act as ambassadors for California Raisins with multiple social posts during the year.
The influencers created TikTok videos and Instagram Reels videos or static posts four times, published during key moments throughout the year.
Top-performing social content was amplified with a paid social strategy that targeted parents and prioritized awareness and impressions.
Interested in a program like this for your brand? Reach out today!