CPG Case Study
Brand Challenge: A CPG brand needed influencers to help drive awareness for a variety of key products and position them as the go-to choice for those seeking quality personal care products.
The
Solution
We recruited influencers on TikTok and Instagram to authentically showcase how the brand's products seamlessly integrate into their daily routines.
Multiple products were highlighted during this activation with influencers emphasizing the brand as the affordable yet high-quality choice for staying fresh, clean, and confident. Influencers included a strong call to action to try the products and buy at a specific retailer (e.g., Target, Walmart, or Dollar General).
Strategic paid amplification, optimized for driving awareness, ensured the content landed in front of the target audience.
Interested in a program like this for your brand? Reach out today!