The Sway Blog
Nano Influencer Marketing Strategy: The Truth Behind the Recent Media Hype
In episode 74 of The Art of Sway podcast, Sway Group CEO Danielle Wiley and co-host Casey Benedict tackled the […]
Why the LinkedIn Algorithm is Drowning Out Marketing Expertise
On episode 73 of The Art of Sway podcast, CEO of Sway Group Danielle Wiley and Casey Benedict of Maverick […]
Short vs. Long-Term Influencer Partnerships: Beyond the Transactional vs. Transformational Binary
When navigating influencer partnerships, marketing executives often frame the choice as a strict binary: short-term transactional campaigns versus transformational long-term […]
How to Choose the Right Influencer: Understanding the Power of Brand Fit Over Followers
In episode 71 of The Art of Sway podcast, Sway Group Founder Danielle Wiley and Casey Benedict sat down to […]
Reach vs. Brand Awareness: What a $70M Joint Study is Revealing About Today’s Creator Economy
When building out a modern brand awareness campaign, it is incredibly easy to mistake vanity metrics for actual market impact. […]
How We Use Creator Generated Content To Drive Real Retail Velocity & Why We Don’t Guarantee Retail Sales
Every marketer wants a guarantee. But expecting an influencer campaign to single-handedly secure retail shelf velocity is a fundamental misunderstanding […]
Insights from Watching Cannes Lions 2026 from Afar
During Cannes season, LinkedIn feeds inevitably fill up with pictures of rosé, Aperol Spritzes, and glowing recaps from flashy panels. […]
Long Form Content is Making a Comeback in Digital Marketing
Episode 68 of The Art of Sway podcast saw Sway Group founder Danielle Wiley and Casey Benedict break down a […]
Viral Marketing Strategies: The Truth Behind The Guaranteed Virality Myth
Why Guaranteed Viral Marketing Strategies Are a Myth When clients ask us for a campaign with the potential to go […]
Hidden Influencer Marketing Strategies & Why You Should Partner With Experts Early On
When brands and agencies treat influencer marketing as a last-minute tactical add-on rather than a core strategic pillar, campaigns inevitably […]
The Art Of Sway Influencer Marketing Podcast: Highlights from Recent Episodes
On The Art of Sway influencer marketing podcast, Casey and I tackle all of the nitty gritty aspects of influencer […]
The Evolution of Influencer Marketing Agencies: What Big Media is Overlooking
I recently read a LinkedIn post by the president of a large media agency that completely disregarded the history and […]
Why You Should Trust Influencer Marketing Agency Pricing & Stop Using Influencer Pricing Calculators
Influencer marketing agency pricing is a notoriously complex puzzle of specialist rates, influencer platform pricing, and management costs. Even the […]
What Makes an Effective Influencer Brief in 2026: The Complete Framework
The influencer brief is often treated as a administrative afterthought; a dry document filled with hashtags and deadlines. However, in […]
Should You Bring Influencer Marketing In-House? The 3 Operational Challenges
When we started Sway Group 15 years ago, we realized a fundamental truth about influencer marketing: it takes up a […]