The Sway Blog

When I go out to eat and can’t decide what I want, I will occasionally ask the server to share […]

When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience, […]

I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I […]

I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that […]

In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn […]

A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I […]

Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the […]

I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners […]

There are so many considerations when it comes to launching a brand that it can be hard to figure out […]

This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]

Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]

The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]

What a week it’s been. Between the devastating fires in Los Angeles and the looming uncertainty of a TikTok ban, […]

Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a […]