5 tips for using influencers to alleviate a crisis
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
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Five Influencer Marketing Myths That Could Ruin Your Campaign
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space — especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t.
#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs
I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two of the biggest accounts at an interactive agency. I was on my first business trip to visit one of these clients in North Carolina (a strategic planning session for an overhaul of its website), and I couldn’t have been more excited to share all of my thoughts and ideas.
How Mom Bloggers Helped Create Influencer Marketing
It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing.
Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty, food, crafts, decor and fashion are just a few. These categories are often aspirational in nature, highly visual and offer broad appeal. Bloggers, Instagrammers and other social media stars have become incredibly skilled at seamlessly working sponsorships into their carefully curated content by using their signature style to showcase brand messaging.
How to Stop Influencer Fraud Before It Starts
Opinion: Agencies have plenty of resources to apply against this growing issue
Critical Strategies For Successful Influencer Marketing Campaigns
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between a potential customer tuning out your message or embracing it wholeheartedly.
12 Essential Tips To Increase Your Revenue As A New Advertising Agency
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of growth since 2013, according to the report. This means that start-up agencies may find themselves facing increased competition, which can impact growth.
Why Eliminating Net Neutrality Is Bad for Women
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses.
How To Pick The Right Agency For Your Business: 5 Things To Consider
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales and overall performance, hiring the right agency is vital for the growth of your business.
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because— surprise!—Pinterest is not a social network.
With FTC cracking down, how should brands approach influencer marketing?
Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton campaign used it for a final voter push this election.