Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance to hear from some of the industry’s top experts on what Gen Z was up to and how best to market to them, something that is of particular interest to a changing television industry.
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks. And it’s time for an honest conversation.
Influencer culture has normalized charging money for all kinds of intimacy.
Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint in the city.
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well.
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves by Facebook, Snapchat, TikTok, Twitter and others show that the creator landscape is morphing. That’s putting pressure on YouTube and creating more opportunities for marketers to work with these valuable content providers.
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements of defining goals and establishing key performance indicators (KPIs), but a B2B strategy comes with its own unique set of challenges.
In this week’s Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.
If you have happy customers and a good product, you might think that’s enough to have an effective marketing campaign. However, in order to be truly effective, you also need to have customers reviewing and recommending your products or services.
How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently testing a like-free environment in seven countries.
The early 2000s brought about the beginning of the “mommy blogging” trend, a time when online conversation between new mothers provided much-needed support and advice. Before I founded my agency, I had my own blog, as did the women who eventually went on to become my business partners. We relied on this relatively new platform to share our daily ups and downs and forge important relationships that, in many cases, have lasted to this day.