It’s no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform a potential customer about a product than another customer. Because of the widespread success of these systems, quite a lot of companies have considered investing in an online review system that will inform and educate users based on past customers’ experiences.
Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and I dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.
Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit announced Monday.
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors.
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance to hear from some of the industry’s top experts on what Gen Z was up to and how best to market to them, something that is of particular interest to a changing television industry.
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks. And it’s time for an honest conversation.
Influencer culture has normalized charging money for all kinds of intimacy.
Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint in the city.
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well.
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves by Facebook, Snapchat, TikTok, Twitter and others show that the creator landscape is morphing. That’s putting pressure on YouTube and creating more opportunities for marketers to work with these valuable content providers.
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements of defining goals and establishing key performance indicators (KPIs), but a B2B strategy comes with its own unique set of challenges.