Facebook should feel ad boycott pain in wallet, not influencers The Facebook boycott needs to be focused on the financial pressure caused by halting ad…Tracie NallJuly 9, 2020
Influencers And Their Agencies Are The Unintended Victims Of The Facebook Boycott Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.Tracie NallJuly 6, 2020
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing…Tracie NallJuly 2, 2020
A Pause for Influencer Marketing Paying Instagram is exactly the opposite of what most boycotters want to do right now.Tracie NallJuly 2, 2020
CreatorIQ Announces Certified Partner Network For Global Influencer Efforts CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner…Tracie NallJune 26, 2020
Use It or Lose It: How to Spend Your Upended Marketing Budget the Right Way “You now have an opportunity to use your upended marketing budget in fresh ways, to…Tracie NallJune 12, 2020
Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks Because expecting kids to interact with the back of a cereal box while eating breakfast…Tracie NallJune 11, 2020
Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests Many brands are issuing statements condemning racism.Tracie NallJune 4, 2020
Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right It surely isn’t news to you that influencer marketing has been criticized for having a…Tracie NallMay 28, 2020
Women in Influencer Marketing: How To Lead a Company with Danielle Wiley of Sway Group Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.Tracie NallMay 28, 2020