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‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers — he’s got just over 1,300 on Instagram — but he’s worked with brands like Charbroil, Dove for Men and Facebook. As someone with under 10,000 followers, Billinger is part of the group of influencers (known as nano influencers) who are benefiting from a shift in influencer marketing as brands are taking a more nuanced approach to choosing the influencers they work with.

Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask

As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to today, and the practice of partnering with social media creators has basically become commonplace — and a proven method of boosting brand awareness and driving sales among consumers.

12 Expert Tips To Create A Successful Online Review System

It’s no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform a potential customer about a product than another customer. Because of the widespread success of these systems, quite a lot of companies have considered investing in an online review system that will inform and educate users based on past customers’ experiences.

DemandGen Radio #133: Applying B2C Influencer Marketing for B2B

Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and I dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.

What’s a Creator Anyway? It Depends on the Platform

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.

The Ins And Outs of Using Influencers To Market To Gen Z

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance to hear from some of the industry’s top experts on what Gen Z was up to and how best to market to them, something that is of particular interest to a changing television industry.

15 Strategies To Effectively Combine SEO And Social Media Campaigns

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well.

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