Today’s digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible way. Influencers have dedicated social followings and are often viewed as experts in their areas of interest. They know what their audiences respond to and can tell creative, compelling brand stories that don’t get tuned out as often by ad-weary consumers.
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.
Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers — he’s got just over 1,300 on Instagram — but he’s worked with brands like Charbroil, Dove for Men and Facebook. As someone with under 10,000 followers, Billinger is part of the group of influencers (known as nano influencers) who are benefiting from a shift in influencer marketing as brands are taking a more nuanced approach to choosing the influencers they work with.
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to today, and the practice of partnering with social media creators has basically become commonplace — and a proven method of boosting brand awareness and driving sales among consumers.
It’s no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform a potential customer about a product than another customer. Because of the widespread success of these systems, quite a lot of companies have considered investing in an online review system that will inform and educate users based on past customers’ experiences.
Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and I dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.
Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit announced Monday.
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors.
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance to hear from some of the industry’s top experts on what Gen Z was up to and how best to market to them, something that is of particular interest to a changing television industry.
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks. And it’s time for an honest conversation.