In the past, a company's brand image was a lot easier to craft. Brands were…
Tracie NallSeptember 16, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or…
Tracie NallSeptember 8, 2020
Social influencers must pass "Go" through the office of Sway, led by Danielle Wiley. She's…
Tracie NallAugust 25, 2020
It's no secret that influencer marketing has taken the industry by storm. Most brands that…
Tracie NallJuly 31, 2020
Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting…
Tracie NallJuly 28, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs…
Tracie NallJuly 15, 2020
With influencer marketing predicted to become a $15 billion industry, more and more marketers are…
Tracie NallJuly 15, 2020
Marketing strategies require input from both the company doing the campaign and the ad agency…
Tracie NallJuly 10, 2020
