New Research from Sway Raises the Bar for Influencer Marketing Metrics
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average benchmark.
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Five Influencer Marketing Trends That Will Shape 2020
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job of not only staying current with trends but also looking ahead to the future. Here in the final days of 2019, it seems like a natural time to forecast where influencer marketing will go in the new year.
The Politics of Facebook and Twitter Ads
If it is true we are judged by the company we keep, and Facebook has decided to run political ads even when fake, will people start to think branded messages on the platform are fake, too? Is Twitter a safer place for brands given its decision to ban all political ads?
Influencer marketing agencies prepare for the end of the Instagram like
Influencer marketing agencies prepare for the end of the Instagram like. Instagram’s impending removal of likes from public view — now in the testing stages — is forcing advertisers to reassess how they judge the popularity and reach of influencers.
Influencers help promote ABLEnow financial savings tool for those with disabilities
The initial campaign generated more than double its initial engagement goals.
Top 200 Marketing Agencies of 2020
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S.
ABLEnow Campaign Breaks Initial Benchmark Goals at Launch
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people with disabilities, has generated more than double its initial engagement goals, driving more than 6,000 targeted clicks through to its information centre.
Five Surprising Ways Paid Media Can Amplify Influencer Marketing
Today’s digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible way. Influencers have dedicated social followings and are often viewed as experts in their areas of interest. They know what their audiences respond to and can tell creative, compelling brand stories that don’t get tuned out as often by ad-weary consumers.
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.
‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance
Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers — he’s got just over 1,300 on Instagram — but he’s worked with brands like Charbroil, Dove for Men and Facebook. As someone with under 10,000 followers, Billinger is part of the group of influencers (known as nano influencers) who are benefiting from a shift in influencer marketing as brands are taking a more nuanced approach to choosing the influencers they work with.
Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to today, and the practice of partnering with social media creators has basically become commonplace — and a proven method of boosting brand awareness and driving sales among consumers.