The Case for Fee Transparency in Influencer Marketing
July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
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Damage Control: What Could Anheuser-Busch Have Done Differently?
April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
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Meta Moves And Implications For Influencer Marketing
April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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Marketers Jump On Memorial Day Bandwagon
May 31, 2022
A variety of marketers are taking a diverse approach to Memorial Day, with some focusing on the seasonal aspects while...
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Sway Taps Marketing Veteran Camhi For Client Services Role
November 12, 2021
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...
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Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
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Researching Authenticity: Q&A With NYU’s Professor Watson, Sway Group’s Wiley
July 27, 2021
What is authenticity? Dr. Jared Watson, an assistant professor of marketing at NYU Stern and Danielle Wiley, Founder & CEO...
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Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
June 11, 2020
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...
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Seven Tips for the Newly Virtual Agency
March 31, 2020
Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all...
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Casper Is Worried About Influencer Marketing; Here’s Why You Shouldn’t Be
January 30, 2020
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...
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Q&A: Stonyfield’s Drociak On Social Influencers, Authenticity
January 24, 2020
While there’s no shortage of influencer marketing debacles (Google “Fyre Festival+Instagram”), some brands are taking a closer look at their...
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To Kill All The Likes Or Long Live The Likes?
August 6, 2019
How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...
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