Forbes

The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their promotional value is largely agreed upon: According to Influencer Marketing Hub’s 2021 benchmark report, 90% of those surveyed “believe influencer marketing to be an effective form of marketing.”

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more and more brands are integrating micro-influencer campaigns into their marketing strategies these days.

For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of uncertainty. In this ever-shifting landscape, once again marketers are left wondering what kinds of economic recovery obstacles may be coming and how the next normal will drive consumer behaviors.

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok.

For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the back burner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for fall campaigns.

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales.

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must conduct effective outreach and partner with the right one.

Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Having the right person serving in the role of the social media manager is critically important to amplifying marketing efforts and connecting with customers online.

Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts.

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where to begin and how to know for certain that this is the right move for your company.

Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business.