Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this can be a godsend, as it removes a lot of the drudgery involved in the industry. Instead of spending hours working on administrative reports, creatives within an enterprise can dedicate that time to exploring their ideas.
As much as some of us may wish to opt out of political talk on social media, the upcoming election is making the topic virtually unavoidable — and some in the running are hoping to sway hearts and minds with a relatively new political tactic: influencer marketing.
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Sometimes the client wants something unique and potentially strange to the agency. One might look at this as just another quirk of the profession, but the true masters see these unusual requests as an ability to learn.
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to make it to prominence. The key then is making sure all posts are highly engaging in order to be noticed and shared.
Employees who are engaged in their workplace tend to be more productive because they’re happier. Despite this, many organizations — agencies included — don’t always see employee happiness as a significant factor in their success. However, by making the organization a more exciting place to work, employees are encouraged to show up and engage with their surroundings.
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The “local touch” can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding.
The customer is always right … right? In my job as CEO of an influencer and content marketing agency, I want to wow our clients at every turn. I want every client to walk away feeling like we went the extra mile to please them, and that we provided them with our very best skills and service
Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions.
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn’t even seem as though they would gain traction at their initial release.
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job of not only staying current with trends but also looking ahead to the future. Here in the final days of 2019, it seems like a natural time to forecast where influencer marketing will go in the new year.
Today’s digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible way. Influencers have dedicated social followings and are often viewed as experts in their areas of interest. They know what their audiences respond to and can tell creative, compelling brand stories that don’t get tuned out as often by ad-weary consumers.