Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions.
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn’t even seem as though they would gain traction at their initial release.
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job of not only staying current with trends but also looking ahead to the future. Here in the final days of 2019, it seems like a natural time to forecast where influencer marketing will go in the new year.
Today’s digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible way. Influencers have dedicated social followings and are often viewed as experts in their areas of interest. They know what their audiences respond to and can tell creative, compelling brand stories that don’t get tuned out as often by ad-weary consumers.
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to today, and the practice of partnering with social media creators has basically become commonplace — and a proven method of boosting brand awareness and driving sales among consumers.
It’s no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform a potential customer about a product than another customer. Because of the widespread success of these systems, quite a lot of companies have considered investing in an online review system that will inform and educate users based on past customers’ experiences.
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors.
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance to hear from some of the industry’s top experts on what Gen Z was up to and how best to market to them, something that is of particular interest to a changing television industry.
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks. And it’s time for an honest conversation.
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well.
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements of defining goals and establishing key performance indicators (KPIs), but a B2B strategy comes with its own unique set of challenges.