An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in […]
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
Founder & CEO, Danielle Wiley, agrees that CreatorIQ’s influencer metrics development in providing access to ROCs is an exciting transformation
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light’s