WTF is influencer allowlisting?
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that […]
Digiday
Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before
How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a
Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
Founder & CEO, Danielle Wiley, agrees that CreatorIQ’s influencer metrics development in providing access to ROCs is an exciting transformation
What Shein’s Misstep Means for the Influencer Marketing Industry
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching
Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light’s
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it