Digiday

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in […]

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in

Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies

As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that

As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing

Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before

As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a

According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.

Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.