Digiday
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those