Digiday

Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move […]

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth

Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those

With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in

Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies