Ad Age

It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term deals with creators who align with their brand values.

We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters on any given day, month or year, but never more so than during the Great Disruption.

Marketing experts find that loyal nano-influencer followings mean high engagement.

Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in addition to virtually handing out a number of awards to the industry’s most deserving small agencies.

Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in 2020. For women of color, these increases were even more stark.

Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.

Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit announced Monday.

In this week’s Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.

Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue