In the ongoing whirlwind that is influencer marketing, trends zip by so fast, it’s hard to catch your breath — but here’s the constant through it all: influencers have stepped up big time. They’re no longer just eye-catching faces or profiles online; they’re the real-deal link connecting brands with the rest of us.
And with this shift, the whole game of finding the right influencer agency has turned into a full-on sprint.
Among all of the explosive growth throughout our industry comes a challenge: navigating the murky waters of influencer agencies and platforms, each claiming to be the One Solution to Rule Them All for brands.
With so many agencies out there promising the world, figuring out who to trust can be a major headache. At Sway Group, we’ve been hearing from companies we work with and people wanting to join our team about some sketchy stuff going on in the influencer world.
So, we decided to do something about it. We wrote an article to help you cut through the BS and find an agency that actually delivers.
I know, I know: why would you listen to yet ANOTHER agency tell you why they’re the right choice? Well, that’s not what we did. (Among other reasons, Forbes doesn’t let contributing writers toot their own company horns.)
Instead of being another brochure of selling points, this piece is straight-up advice on what to ask before you team up with an influencer agency. It’s about seeing beyond the flashy presentations to what really matters: how they handle the rapid changes in social media, where they get their data, and if they’re walking the talk on important stuff like ethics and diversity.
At Sway Group, we’re all about keeping it real, creating campaigns that matter, and building genuine connections. I hope you enjoy our article Choosing The Right Influencer Agency: 5 Key Questions To Ask, a no-nonsense guide to navigating the influencer marketing world, and remember: the right partnership isn’t just about matching logos with popular profiles. It’s about finding those who speak your brand’s language, share your values, and can journey with you authentically through the ever-evolving narrative of social media storytelling.
Reach out any time to connect, or find me on LinkedIn.
Cheers,
Danielle
P.S.: Make sure you don’t miss the latest episode of The Art of Sway +ICYMI! This time, YouTube takes the crown for the most announcements this week! 👑 Keep your finger on the pulse of innovation with these game-changing updates. 🎉
